Headshot of Joel Mier

Joel Mier

Lecturer of Marketing
  • Profile

    Joel Mier is a Lecturer of Marketing at the Robins School of Business at the University of Richmond. He received his Doctorate in Business Administration from Georgia State University in 2016. His primary teaching responsibilities at the University of Richmond include teaching the Principles of Marketing and Strategic Marketing courses. Previously, Joel had taught a variety of marketing courses at the School of Business at Virginia Commonwealth University.

    Joel has a rich practitioner background in marketing, spanning a wide variety of industries and company life stages. Most recently, he was the Vice President of Marketing of Contactually, a SaaS-based relationship marketing software firm in Washington, D.C. Prior, he was Vice President of Marketing at Genworth, a Fortune 500 global financial services company in Richmond, VA. Joel spent his early career in Silicon Valley at such firms as Gartner (Senior Market Analyst), Adobe (Senior Business Analyst), and Netflix (Director of Marketing).

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    • Awards

      2019 Distinguished Educator Award from Robins School of Business

    • Presentations

      The Market Research Event (TMRE), Orlando, FL, October 2017
      “Are Design Thinking, Lean, and Agile Limiting Your Innovation?”

      INCAE Business School, Costa Rica, August 2017
      "Organizational Customer Centricity: The Only Sustainable Driver of Growth”​

      Hong Kong University of Science & Technology, Hong Kong, June 2016
      Lenovo Worldwide Finance Leadership
      “Big Data and Customer Centricity: Creating Sustainable Organic Growth”

      AIA, EdgeTALK Corporate Executive Conference, Hong Kong, 2014
      “A Comprehensive Definition of Data: How It Can Help Create Sustainable Organic Growth”

    • Professional Experience

      Managing Principal, The Mier Practice, Richmond, VA

      Vice President of Marketing, Contactually, Washington, D.C.

      Vice President of Marketing, Genworth, Richmond, VA

      Director of Marketing, Netflix, Los Gatos, CA

      Senior Business Analyst, Adobe, San Jose, CA

      Senior Market Analyst, Gartner, San Jose, CA

  • Publications
    Journal Articles

    Mier, Joel, and Ajay K. Kohli. "Netflix: reinvention across multiple time periods, reflections and directions for future research." AMS Review (2021): 1-12.

    Mier, J., Carlson, J., Bellenger, D. and Johnston, W. (2020), "Business buyers are people too: exploring how geodemographics affects business-to-business selling effectiveness", Journal of Business & Industrial Marketing.

    Cho, Edward, Joel Mier, Catrina Jones, and Danny Bellenger. "Did Dodd–Frank miss the mark?  Financial experts’ and regulators’ perspectives on resolution plans." Journal of Banking Regulation (2015).